Print Related Help & Advice
from printer's jargon to creating PDF's
Please use the following checklist to ensure your artwork achieves the highest quality when printed:
- ALWAYS supply PDFs!The Adobe PDF file format is ideal for supplying artwork as potential problems have already been automatically recognised and corrected. Please see our PDF Settings Guidelines opposite for the best settings to use! We can except artwork in other forms, such as Microsoft Word, but there may be an additional charge to cover the time needed to convert them to a suitable format.
- ALWAYS check your page size!Some applications default to non-european sizes, such as US letter; it is good practice to use the metric 'A' sizes to ensure your printed items fit standard binders, plastic wallets and envelopes.
- ALWAYS ensure your artwork has 'bleed'!This simply means the extra allowance around the outside of your artwork that ensures there are no ugly white lines when the page is cut to size. All professional artworking applications have a 'bleed' setting, 3mm on all edges works best.
- ALWAYS ensure your pictures are of the best quality possible!Print works very differently to your computer screen and at a much higher resolution; an image that looks vibrant on your monitor will look very different when printed. Look through the Design & Artwork Specifications for more details or contact us directly for advice.
- ALWAYS work in CMYK!Professional artworking applications, such as Adobe InDesign, work in our native printer's CMYK colours by default (this stands for Cyan, Magenta, Yellow and blacK). This basically means that with a properly calibrated screen what you see will be what is printed. Unfortunately most 'office' applications work in RGB and when converted for print can result in some very unexpected colours!
- NEVER supply artwork in .jpg format!
Again this comes down to the difference between your screen and the printing process, .jpg files are optimised to preserve image quality when compressed. Unfortunately this has a really disastrous effect on text, making it look fuzzy and hard to read when printed. Please see our Design & Artwork Specifications for guidance.
Call us on +44 (0)1252 260610 or use our simple contact form and one of the team will be in touch ASAP to discuss your requirements.